Another candidate has quietly and politely entered the race for US President. The entire nation of Canada. And they are sorry for joining so late.
Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase.
Well, according to a study of marketing technology buyers by Walker Sands, we have a lot less influence than we might think. Let’s start at the top. Continue reading “Your Content Isn’t as Influential as You Think It Is”
I got the following comment from a spammer on my other blog. How can I ignore such high praise from an anonymous commenter on the internet:
“This website truly has all of the information I wanted about this subject and didn’t know who to ask.”
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is.
It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things? Do you want more food, but fewer exquisite experiences? And do you want to return from vacation so tired from seeing so many things, or having had a handful of truly transcendent moments?
Since we are marketers, let’s focus on leads. We will leave the philosophical wrangling of our lives for another time. Continue reading “70% of B2B Marketers Want More Quality Leads”
I came across a website the offers college students in the UK some help preparing their assignments. Apparently college students are under so much pressure that they can’t really be expected to complete their own assignments. There is much less stress in just buying your papers off the internet.
The following copy describes the quality of their writers. I guess they didn’t bother to have their experienced writers create this copy on their website.
Our assignment experts due to several years of their experience are well versed with each step that goes into writing assignments that is why when you order your assignment with us you are guaranteed to get not only a very high quality assignment, but you will also find out that we have worked keeping in mind your slightest and smallest instructions, so that the assignment you receive from us is truly custom.
If you had told me a year ago that I would climb Mt. Kilimanjaro in Tanzania, Africa I would not have believed you. It’s not that the 19,341 foot peak requires mountain climbing skills that I do not have, but it just was not on my list of things to do. I guess I can thank Emily for that.
We met a year ago, while both visiting a National Park in Alaska. We have since been camping and hiking in four other National Parks. While visiting Tanzania last fall on safari, Emily was inspired by the snow-topped mountain on the equator. Her safari driver had been a Kilimanjaro porter and he convinced her that she could do it. Upon her return, she asked me if I wanted to join her. I said yes, but not really thinking through the magnitude of the journey. At least I had eight months to prepare. Continue reading “I Climbed Mount Kilimanjaro”
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and Communications, at Kapost, says that there are three things content marketers should be measuring to ensure success and relevancy to their business.
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, you have to understand what it is.
It is no secret that the buyer’s process is changing. Many techniques that used to work no longer do. Let’s look at some statistics that show how it has changed. Continue reading “3 Compelling Stats that Make the Case for Social Selling for B2B”
Air New Zealand has a history of creating watchable safety videos. Their Lord of Rings inspired one was pretty epic, but this Men in Black music video version featuring the national rugby team is truly unforgettable. Even if they shine that flashy light thing in your eyes.
Sometimes you see something so absurd that it makes you want to cheer. And want to move to another country just to vote for an independent candidate for Parliament. What’s Parliament again?