I got a sale email from a company where I had previously purchased something. This copy was hiding at the bottom of the email, below all of the sale items. It is so good that it almost makes me want to buy from them.
We were halfway through building a fort out of your money when we realized… we need a fireplace that we can use to burn money. For warmth. There’s just one problem: if we use cash to build the fireplace, we have less to burn. You see the issue, yes? Excellent. That’s why we’re having this sale. Did you know that was the origin of the term “fire sale”? To describe a promotion that would generate revenue to use as kindling? Look it up. In a book. Then, give the book to us. We won’t burn the book – we’re not monsters. We’ll just pawn the book off and burn the sweet, flammable proceeds. Once we’ve completed our money fireplace, we’ll need to hang something over the mantelpiece. We were thinking of hiring an interior designer for that. Have you ever hired an interior designer? Of course not. Anyway, their rates are ridiculous. This isn’t just a fire sale. It’s also a designer sale. You know what to do. Our fort demands it.email copy
I had a dream that I was shopping at Cosco with Gordon Ramsey. We were looking for specific ingredients that were kept in a walk-in cooler. The store did not look at all like Cosco.
My girlfriend’s niece saw me take my notebook out several times during the wedding reception and jot down some notes. She wondered what I was doing. He writes blog posts – like this one – and writes things down when inspiration strikes, she told her family.
A dragonfly landed next to me and I wanted to take its picture. I held my phone near it and zoomed all the way in. This let me watch it in a macro view. All of a sudden the dragonfly rotated its head about 30 degrees and rotated it back. It was such a mechanical motion that I could almost hear the click.
Writing is not about stringing words together. It is a way of seeing the world or describing how you think.
Target has changed their logo from all caps to all small letters. They are now working to eliminate all capital letters from their stores.
There is a giant spider outside my home office window. Spiders have small faces, but this spider has a pattern on its abdomen—the largest part of its body—that looks like a giant smiley face. It’s the kind of smile that creeps you out.