The More You Know

This may seem like an Andy Rooney cranky rant, but I wish the airlines would get their marketing technology straightened out. I just received an email for a flight I’m taking tomorrow and there are two problems with it. The first is that I was able to check in two and a half hours ago. While I have priority status that allows me to board early, they have created a system where the earlier you check in, the better your boarding position. With this in mind, why can’t they figure out how to send an email 24 hours before flight time. This is a piece of static data that is easily managed with most email tools. The second one is a harder problem to solve, but makes them look much worse. Not only was I able to check in two and half hours ago, but I did. I do not need a reminder to check in. Again, this is a piece of data that they should check before the email goes out. Since these are totally different problems, it seems like they should at least solve one of them and then I wouldn’t feel so bad. But messing up both really makes them look amateurish.

The Opposite of Instant Gratification

Our digital tools, especially our smartphones, makes us think we live in a world of instant gratification. Because everything is digital, everything we want, we can get immediately. Streaming music, streaming movies, online books, bingeable tv. But digital photography is different. If you see the picture you take instantly, that is often instant disappointment. The image captured is not what is in your head, so you take another one. And another and another. This drives more disappointment, because you just can’t get it right.