The best way to distill something down to its essence and create a simple explanation is to think about how you would explain it to a seven-year old.
If you’ve ever been to an amusement park you have likely come across a Dippin’ Dots kiosk or cart. It was promoted as the ice cream of the future. Here we are in the future and their profile hasn’t really changed. They have expanded to malls over the years, but they are still far behind in the ice cream derby. Not even frozen yogurt has become the ice cream of the future.
There was an empty pizza box next to the trash can in the airport parking garage. I have trouble picturing this conversation:
“We’re running late and need to leave for the airport.”
“Let’s grab a whole pizza on the way. We can eat it in the car.”
I learned about an architectural concept called the duck versus the decorated shed. Most commercial buildings are decorated sheds. That means the building is designed in a utilitarian way and asign is posted out front to tell people what happens in the building. Big box retailers are a great example of this. A duck is a building with a unique design that describes what happens in the building. The theory was inspired by a duck-shaped building outside Las Vegas. It sold ducks. Buildings shaped like donuts and baskets are examples of ducks.
One of the things I do when preparing my taxes is to review all of my credit card charges to compile my business expenses. Every unique charge brings with it a memory. A restaurant. A hotel. A show. A trip.
When I was in high school I had a Pop Tart every morning for breakfast. Frosted blueberry was my preferred flavor. I wouldn’t quite call it healthy, but it had a little bit of fruit, or at least jelly. And it had some crumbles instead of sprinkles on top of the frosting. Now you can get your favorite flavor of Jolly Rancher candy in a Pop Tart. They’re not even pretending to be healthy at that point. And Dunkin’ Donuts lends (sells) their name to the most popular brand of toaster pastries, but they are coffee flavors like vanilla latte, not kinds of donuts.
Urban Dictionary publishes slang terms online, many of them vulgar. But what do you do if a term is just not right and you want something similar? There needs to be an urban thesaurus.
The words kitsch and kitchen are unrelated. Kitsch is a German word that means to smear and it was used to characterize works of art as lacking aesthetic value. Kitchen traces its origin back to a Latin word meaning to cook. You can have a kitschy kitchen, but it is a choice.