Brand Your Emails

I’m used to seeing logos from email service providers in the footers of email, but these are mostly the free and inexpensive platforms. Higher end brands try to mask their technology providers so that there is only one brand shown in the email. While an extra logo may not be too disruptive or confusing to recipients, there is no need to provide free advertising in the message. I received an email that had the logo of a higher end marketing automation platform and it definitely jumped out at me. I’ll have to keep an eye on this to see if it is a growing trend.

Can We Avoid it Altogether?

In my recent adult life I have mostly avoided holidays. Especially the ones made up by the greeting card industrial complex. Today feels like one of those days I want to ignore. In the very early stages of a relationship – it was the case last year and it’s also the case this year – it is easy to avoid the overblown importance and excess of Valentine’s Day. A small gesture is fine, because it acknowledges the societal norms but doesn’t create a “too early” awkward situation. Sorry, no roses this year.

Not Really a Castle

There is an apartment complex called King’s Arms. It was probably built in the 1960s or 70s. It is not fancy. It’s not even that nice. And it’s on a major secondary road that gets plenty of traffic. Someone just couldn’t resist making a sign that was too cliched and too clever to appeal to new residents. “It’s your castle. Why live anywhere else?” People, this is a dumpy apartment. It’s not really a castle.

When Your Posts Get Boring

Sometimes when you create content regularly, the quality is not always up to your standards. Is it better to push through and keep creating content consistently, or pause and take action to reinvigorate your content? In most cases, it makes more sense to push through and go with the consistency thing. Especially if your mom is the only reader of your blog (Hi Mom!). Creating content is about communicating with your audience, so let that be your focus.

Big Men Driving Small Cars

Why do people buy and drive certain cars? Especially if the car doesn’t fit them. I don’t mean fit their personality, but literally fit them. The red car was not especially small, but it was the entry level model. The driver was a large man, looking uncomfortable driving down the highway. He hunched forward with a cigarette dangling from his mouth. But he looked determined. Moments later, another big man in a small car passed me. His posture was the same. I sensed they were headed to the same destination.