A Happy Birthday Without Social Media

Google-Birthday-Wishes

This year I decided that I did not want to make a big deal about my birthday. It was a milestone birthday that I wasn’t too excited to celebrate. Chronological age is not something that is important to me. I am fit. I am healthy. And it really doesn’t matter how many years ago I […]

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My New Favorite Spam Comment

This is an amazing comment that was left on my B2B blog. I wonder what someone was thinking when they left this comment. How could I ever approve this? Except that I might because it is so ridiculous. You truly live in a fantasy world. This obsession to brainwash humans has gone past its use-by-date. […]

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When Enterprise Computing and Personal Branding Collide

Anyone who has ever worked for a big company understands how the bureaucracy can sometimes get in your way and be frustrating. But sometimes it makes me smile. Like when colleagues who understand have to explain it to others who may not. I was copied on the following task request: Task Description: There are cases […]

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100 Things You Are Doing Wrong on Social Media

social_media

1. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting […]

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Marketing Teams Need to Follow a Master Chef’s Leadership Recipes

marketing-chef

Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around […]

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One Week Until I Leave for the Mountain

kilimanjaro

If you have seen me in person in the last six months, or talked to me for any length of time, then you probably know about my big trip this summer. If you have only seen my updates online, then this is a surprise to you. I am climbing a mountain. A big mountain. Next […]

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My Last Indiana Sunset

last-indiana-sunset

I have spent the last year and a half watching the sunset from my rooftop deck in Muncie, Indiana. And this is the last sunset I’ll watch from this deck. Sunsets are amazing symbols. They usually mean an end to something, but with every end comes a new beginning. The next day the sun comes […]

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Social Media is Different in the Work World

careers-in-selling

I recently wrote a piece that appeared in Careers in Professional Selling magazine. It is targeted to college students and recent college grads with an interest in sales, and employers who might hire them. As college students make the transition from campus to their careers many things need to change. How they dress. How they […]

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50 State Quest: #49 Oklahoma

rsIMG_2290

Over my fall break I took a road trip to Oklahoma. This was my 49th state. The road trip took me through Missouri and Kansas, so I was able to see the St. Louis Arch and the state capitol buildings in Jefferson City and Topeka. And I spent my time in Oklahoma in the capital, […]

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How Marketers Think About Big Data

big-data-marketing

I recently gave a talk on big data, social media and marketing. Here is what I said: I am a consumer. You are a consumer. We are all consumers. Why do retailers want to know about me? To sell me more stuff. They can always say they are trying to improve the customer experience, but […]

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