Such High Praise Cannot Be Ignored

I got the following comment from a spammer on my other blog. How can I ignore such high praise from an anonymous commenter on the internet: “This website truly has all of the information I wanted about this subject and didn’t know who to ask.”

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But Shouldn’t Your Website Copy Be Better?


I came across a website the offers college students in the UK some help preparing their assignments. Apparently college students are under so much pressure that they can’t really be expected to complete their own assignments. There is much less stress in just buying your papers off the internet. The following copy describes the quality […]

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I Climbed Mount Kilimanjaro


If you had told me a year ago that I would climb Mt. Kilimanjaro in Tanzania, Africa I would not have believed you. It’s not that the 19,341 foot peak requires mountain climbing skills that I do not have, but it just was not on my list of things to do. I guess I can […]

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3 Compelling Stats that Make the Case for Social Selling for B2B


Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, […]

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Better Than That Laminated Safety Card


Air New Zealand has a history of creating watchable safety videos. Their Lord of Rings inspired one was pretty epic, but this Men in Black music video version featuring the national rugby team is truly unforgettable. Even if they shine that flashy light thing in your eyes.

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I Want to Move to Canada to Vote For Him


Sometimes you see something so absurd that it makes you want to cheer. And want to move to another country just to vote for an independent candidate for Parliament. What’s Parliament again? h/t: HolyKaw

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A Marketer Walked Into a Mailbox Store, a Dry Cleaner and an Insurance Agent. You Won’t Believe How They Treated Him


Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that you want to be treated, but what if you flip that around and treat others based on how they treat you. I […]

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5 Ways to Bring Your Writing to Life on Stage


Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are creating visual content or videos, this content begins with words. But how do you bring those […]

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What Did One Bag of Popcorn Say to the Other?


Cringeworthy copy ripped from a bag of Hatch Chile Cheddar Popcorn. A chile pepper, a cheddar cheese, and a corn kernel all walk into The Fresh Market. The pepper says, “Hey, Ched, lookin’ sharp there.” The cheddar, blushing from embarrassment, replies, “Is it hot in here, or is it just your fragrant Hatch aroma?” The […]

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A Happy Birthday Without Social Media


This year I decided that I did not want to make a big deal about my birthday. It was a milestone birthday that I wasn’t too excited to celebrate. Chronological age is not something that is important to me. I am fit. I am healthy. And it really doesn’t matter how many years ago I […]

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