Jeffrey L Cohen

Jeffrey L Cohen

Why Allen Why?

I'm not a fan of a man whose name might be William Allen. It seems that he patented the torture device known as the Allen wrench in the early 1900s. In

Minty Eyes

Sometimes licensed brand deals make sense. Often they don't. There's a display area in Walmart where these frequently appear and I walk away shaking my head. After taking a

Shoe Enthusiast

Hey, we're a shoe store. We sell nice shoes. We want to offer you a discount to buy shoes from us. Everyone needs shoes. But some people like shoes more than

Lifetime Warranty

If a couple buys a product with a lifetime warranty, whose name do you put the purchase under? The healthy one? The less adventurous one? The more cautious one? Since it is not