Jeffrey L Cohen

Jeffrey L Cohen

Express Hero’s Journey

Joseph Campbell can begin his own hero’s journey quickly and easily without even stopping at the desk to pick up the keys for his rental car because his name is on the

Dramatic Moment

Suddenly, a drum beat starts. An electric guitar joins in. This feels like the signal of a dramatic moment. But the music fades just as quickly as it appeared as the car with

Airplane Drinks

Can I have a Chardonnay? We have white wine. Is that okay? Yes. [Handing passenger plastic cup of white wine] Is that too full? No, it’s fine. Another passenger wanted a less

Celebrity Spokesperson

I've never worked for a brand where we hired a high-priced celebrity spokesperson, so I don't know the scale of how much it costs. But it's hard