The billboard is so faded that it is hard to imagine that it was ever new. I look for clues to see if it is new and just designed to look distressed. But it is promoting a business that went under years ago. And it is selling products that don't even exist anymore. Right below the QR code is an old style phone number where the first three digits indicated the exchange. And the website address is in the old west font reminiscent of a wanted poster.