Brand Manager: Wouldn't it be cool if our toilet perforation was something other than a straight line?
Brand Associate: What would it look like?
Brand Manager: Let me check with production and see what is possible. This will really make our product stand out. And be more memorable.
...
Brand Manager: Our perforations can be shaped like waves instead of straight lines. They say it's easy to make this change.
Brand Associate: And how does that connect to our brand? Or our bear mascots that wipe their butts?
Brand Manager: The waves look like clouds. This will reinforce that our product is soft as a cloud.
Brand Associate: While they wipe their butts.
