When you check in to a Doubletree hotel they give you a warm chocolate chip cookie. No matter how healthy of an eating day I have had, I cannot resist a warm chocolate chip cookie. Even though the chain is pushing their “Make it Right” message to ensure 100% satisfaction, the cookie is their branding. It’s on the airport shuttle. It’s in the header of their emails. It really represents the brand and connects the hotel to thoughts of warmth and comfort and home. Not a bad thing for a hotel chain to represent.
Branding with Cookies
