A couple of years ago I made my birthday private on social media because I no longer wanted to participate in the birthday industrial complex driven by social media. Consequently, that means that I only get a handful of birthday calls and texts from people who don’t need a reminder that today is my birthday. But the number of commercial messages has increased. My dentist, my insurance company, my university, an app I’ve never used, and even an airline have sent birthday messages. There is even a Google doodle on the search page with a birthday graphic and alt text that says, Happy Birthday Jeff, when you roll over the graphic with your mouse. I guess I can’t avoid the birthday wishes in the digital world.