I was looking for some stats about the growth of print in content marketing – something that is happening – and I came across a list of tweetable truths about magazines. This was published by an organization that promotes magazines. This demonstrates that those publishing offline content still don’t get online. Each of the statements may be under 140 characters and have hashtags, but they fall short in several basic ways. They don’t include the organization’s Twitter handle, which would help them grow their following. They do not include a link to properly source the data that is cited. And finally, this is a printable PDF and does not have any live links. These would let a reader actually tweet these tweetable truths.