Between the GPS locators on our smart phones and a government that doesn’t seem to be beyond anything when it comes to dirty tricks and lying about them, we may not be that far away from some Big Brother organization being able to track our every move every day. “Today Jeff went to the store and then he got gas.” Talk about big data. There really needs to be thoughtful triggers for software to process that amount of data, otherwise it just becomes unmanageable. This is exactly the problem many marketers have when they capture tons of data, but don’t have a clear idea of what they hope to learn from it.
Tracking Your Every Move
